Please explain ::: School boy and that useless chain

Would someone please explain to me what is going through this guys head. I seriosly try to stay away from such subject matter. However this is not an issue for me when the person is doing something as Dumb as this. I hope that he is getting paid to look like this, if Kellogg is not cutting a check I think he needs to rethink his strategy before he burns out like Superman that @$ character, before he even reaches that level.